Protein and Fibre-enriched Snack Bar

Formulation reference: AZE-AU-FH-82

Challenge

Today’s health-conscious consumers are looking for convenient options that deliver real nutritional benefits, such as added protein and fibre, without compromising on flavour or texture. Yet, many high-protein or fibre-enriched bars on the market often feel dry, chalky, or overly dense, which reduces enjoyment. Clean label expectations add another layer of complexity, with consumers preferring natural sweeteners and clear, simple ingredient lists they can trust.

Azelis's solution

We have developed a Protein and Fibre Snack Bar that combines up to 5 grams of protein and 8 grams of fibre per serving with a satisfying chewy texture. By using Proatein® oat protein, a plant-based source that supports muscle maintenance and satiety, Fossence® P95 soluble fibre, which promotes digestive health and gut balance, and Creavitalis® creatine, known to enhance physical performance, the formulation delivers multifunctional nutrition in every bite. For stability and sensory quality, X-tra Guard™ natural preservation ensures lasting freshness, while NutraSweetM™ Natural provides a clean, sugar-like sweetness with minimal calories. The result is a snack bar with an improved nutritional profile, a soft and chewy texture, and a balanced sweetness that makes healthier snacking enjoyable.

Hero ingredients

Proatein® Oat Protein: A high-quality plant protein source that boosts protein content while delivering a clean taste and supporting sustainable nutrition trends.

Fossence® P95: A soluble prebiotic fibre that enhances digestive wellness, supports gut health, and provides mild sweetness.

Creavitalis® Creatine: A premium creatine fortification that improves muscle performance, energy metabolism, and cognitive function, achieving active lifestyle demands.

Features and benefits

  • Digestive health benefits
  • Optimal nutrition with added protein
  • Guilt-free indulgence
  • Satisfying mouthfeel and texture

Application uses

  • Bakery & Sweet Snacks
  • Bakery & Sweet Snacks > Sweet Snacks, Cereals and Bars

Formulation

Phase A

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