This transforming chewable toothpaste bead concept captures the idea of personal care that adapts in real time to the user’s needs. Designed as a playful yet highly functional oral care solution, the solid bead format transforms into a smooth, effective toothpaste when it comes into contact with saliva, creating a sensory experience that mirrors the evolving routines of modern consumers.
By combining portability, innovation, and high-performance oral care, the formula offers a flexible alternative to traditional toothpaste while maintaining excellent cleaning, enamel protection, and daily oral hygiene. With over 92% natural origin ingredients and multiple flavours and colours, it reflects a new generation of personal care products that are intelligent, adaptable, and designed to fit seamlessly into real life.
Features and benefits
- Travel friendly design
- Transformative format
- NOI: (.17) = 93.7%, (.18) = 94.0%. (.19) = 92%
- Effective natural-origin oral care
Application uses
- Oral Care > Toothpaste