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Back to inspiration
7 min read
30/06/2026

Small balls, big impact

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Be honest, when was the last time you got excited about brushing your teeth? Exactly!!

For decades, oral care has lived in a world of sameness: tubes, pastes, rinse, repeat. Functional? Yes. Inspiring? Not quite.

But consumers have moved on, and their expectations have too. They want smarter formats, cleaner labels, better experiences, and products that fit real life, not rigid routines.
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At Azelis, we think oral care deserves a rethink, and more importantly, we have the portfolio to make it happen!

A portfolio that speaks every oral care language

No two consumers are the same - so why should formulations be?

Our oral care portfolio is designed to flex across performance, naturality, sensoriality, and format innovation, giving formulators the freedom to create solutions that truly stand out.

From science-led performance to naturally derived care

Ronacare® CPC for targeted antimicrobial protection
Ronacare® Allantoin & Ronacare® Bisabolol Nat to soothe and protect sensitive gums

From visual appeal to consumer delight

Timiron® Starlustre MP-115 for subtle shimmer or standout differentiation
Decorative pigments to transform brushing into an experience - not a chore

From high-performance cleansing to mildness

MARLINAT surfactants delivering powerful foaming with options for: 
  • ECOCERT-certified solutions
  • Low dioxane grades for improved purity

Complementary mild surfactants (e.g. SCI systems in solid formats) for gentle yet effective cleansing 

From excipients to formulation enablers

LIPOXOL MED range: multifunctional, water-soluble excipients enabling: 
  • Active delivery
  • Conditioning
  • Improved texture and flow
Not just ingredients. Building experiences

Today’s winning oral care products don’t just clean teeth - they engage the senses

And this is where our carbohydrate and texturising expertise comes in:
  • AGENAMALT® (Maltodextrin) – structure, binding, and solid format support 
  • AGENAJEL (Distarch Phosphate) – smooth transformation and enhanced mouthfeel
  • MAISITA (Corn Starch) – natural structure and “clean” backbone 
  • KELTROL® (Xanthan Gum) – rheology that adapts in use 
  • PURABEET® (Betaine) – moisture, mildness, and oral comfort 
This is where formulation becomes transformation

Spotlight: The toothpaste that isn’t a toothpaste

What if brushing your teeth didn’t start with a squeeze?

Clara Piriou, the R&D manager and superstar of our French Personal Care Lab, asked exactly that. The result is a chewable toothpaste ball that completely rethinks oral care.
  • A solid, waterless format
  • Over 92% natural origin ingredients
  • Portable, dose-controlled, and travel-friendly
  • Transforms in the mouth into a smooth, effective paste
The experience? Unexpected. Playful. Memorable.

The functionality? Absolutely uncompromised:
  • Cleansing surfactants for rich foam
  • Remineralising actives for enamel protection
  • Humectants for comfort and hydration
And most importantly - it fits modern life: on-the-go, flexible, and intuitive.

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Chewable Cleansing Toothpaste Balls - White

250620.17/18/19
This transforming chewable toothpaste bead concept captures the idea of personal care that adapts in real time to the user’s needs. Designed as a playful yet highly functional oral care solution, the solid bead format transforms into a smooth, effective toothpaste when it comes into contact with saliva, creating a sensory experience that mirrors the evolving routines of modern consumers. By combining portability, innovation, and high-performance oral care, the formula offers a flexible alternative to traditional toothpaste while maintaining excellent cleaning, enamel protection, and daily oral hygiene. With over 92% natural origin ingredients and multiple flavours and colours, it reflects a new generation of personal care products that are intelligent, adaptable, and designed to fit seamlessly into real life.
Details
Naturality meets performance

We know the balance is delicate: consumers want natural, but they won’t compromise on performance.

That’s why our portfolio includes:
  • Coconut oil - natural antibacterial benefits supporting plaque control and fresh breath
  • Geogard® ECT COSMOS - validated preservation for naturally positioned formulations (with application considerations for younger age groups)
The result? Credible natural formulations that still deliver results.

Where sustainability meets practicality

Let’s talk about what really matters:
✔ Less water
✔ Less packaging
✔ More convenience
✔ Smarter designs

Solid formats, like chewables, are not just a trend, they’re a structural shift in how oral care products are designed, transported, and used.

And with our toolbox, formulators can fully explore:

  • Waterless concepts
  • Cold-process systems (saving energy) 
  • High natural origin formulations
  • Multi-format innovation (powders, tablets, beads)

So… What will you create next?

Whether you’re developing:

  • A next-gen natural toothpaste
  • A premium sensorial experience
  • A travel-friendly solid format
  • Or something the market hasn’t even seen yet

We bring together performance chemistry, natural solutions, and creative formulation support to help you get there.

Because oral care shouldn’t be boring!  And with the right ingredients - it never has to be.

Need support bringing your next oral care concept to life?
Not a problem at all! The sky is the limit. Our network of innovative and highly skilled Azelis Lab is here to support you every step of the way.

With seven dedicated personal care formulation labs across EMEA, we offer a powerful development network at your disposal.

Get in touch with your local Azelis contact - we’re ready when you are.

Contact your sales manager

Products related to this article

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Geogard® ECT

Benzyl Alcohol, Salicylic Acid, Glycerin, Sorbic Acid
Geogard® ECT is a unique, patented combination of 4 components: Benzyl Alcohol, Salicylic Acid, Sorbic Acid, and Glycerin, which are well-accepted in a wide range of personal care products. The novel composition of this antimicrobial blend offers broad-spectrum protection in a diverse range of products against Gram-positive & Gramnegative bacteria, yeast, and molds.
COSMOS natural (Formulation compliant) COSMOS organic (Formulation compliant) COSMOS Certified (Raw material compliant) COSMOS Approved (Raw material compliant)
Details
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RonaCare® CPC (102340)

Cetylpyridinium Chloride
RonaCare® CPC is cetylpyridinium chloride, a cationic wetting and/or surface-active agent, similar to soap, that has bactericidal properties. RonaCare® CPC is highly effective in oral-care (preventing dental plaque, protecting against tooth decay, reducing gingivitis), hair-care, and skin-care applications.
VEGAN
Details
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RonaCare® Allantoin (101015)

Allantoin
RonaCare ® Allantoin has a proven positive influence on skin moisture, working to soothe, heal, and detoxify while giving skin a silky, smooth, and fascinating appearance.
VEGAN
Details
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Timiron® Starluster MP-115 (117200)

Mica, C.I. 77891
Medium particle size white pearl suitable for inclusion in all types of colour cosmetics as well as toiletry preparations where it provides a sheen-like pearlised appearance. It can also be used in gel toothpastes to produce an eye-catching pearlised appearance.
VEGAN
Details
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RonaCare® Bisabolol nat.(130170)

Bisabolol
RonaCare® Bisabolol nat. having soothing properties for sensitive skin, a natural option to care for dry or very dry skin, improving irritated skin, conditions, protecting skin against external aggressions, supporting agent against premature skin aging, produced taking sustainability aspects into account - natural a-bisabolol isolated from the Brasilian tree Vanillosmopsis (Candeia tree)
VEGAN COSMOS Approved (Raw material compliant) ISO 16128 - Natural Origin Ingredient
Details
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PURABEET®

Betaine
PuraBeet® betaine is a plant-based multifunctional cosmetic ingredient and can be used as a natural moisturizer and cell protector. Betaine is recognized for its hydrating properties for hair and skin as well as for its soothing properties. The beet extract makes it possible to improve product performance; it can act as a foam stabilizer in surfactants and detergent substances and can even reduce the stickiness of emulsions.
Details
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Refined Coconut Oil by Olvea

Cocos Nucifera Oil
Refined Coconut Oil by Olvea is known for reducing transepidermal water loss by restoring the skin’s hydrolipidic film. It is particularly appreciated for its emollient, moisturizing, and softening properties. It forms a protective film on skin and hair fibres, protecting them against external aggressions and styling. It adds texture and softness to body butters. Coconut oil also contains unsaponifiables such as tocopherols and sterols with antioxidant properties. It is highly nourishing and is therefore recommended for body and hair products: coconut oil provides moisture and shine to dull, damaged hair.
Details
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