High-Quality Cleaning Performance, Economical Value

As consumers continue to feel the impact of rising household costs, value has become a key driver of purchasing decisions, with many shoppers trading down to lower-cost and private-label cleaning products. In this environment, brands must deliver professional-level cleaning performance at accessible price points to remain competitive.

At the same time, effectiveness remains critical to purchase decisions; Mintel research shows that after price, product performance is the attribute most researched by US household care consumers, with 45% seeking evidence that a product will deliver on its claims before committing to a purchase. This creates a clear opportunity for formulators to develop cost-effective, high-performing solutions that provide proven cleaning results while maximizing formulation efficiency and value.

Azelis Surf LA-7-90 is a cost-effective, high-quality nonionic surfactant and emulsifier derived from ethoxylated lauryl alcohol,  that offers excellent formulation versatility for household, industrial, and institutional cleaning. It delivers effective removal of grease, body oils, and stubborn soils while enhancing wetting, spreading, and soil penetration. 

This versatile nonionic surfactant  also helps keep contaminants dispersed to prevent redeposition, maintaining performance across a wide range of water conditions and pH levels. It is highly compatible with other surfactants, making it an ideal choice for high-performing, value-driven formulations such as daily shower sprays and bathroom cleaners.